Clarkston, MI – Intellitrends LLC, a market research and market strategy company, is pleased to announce that its EVP, Keith W. Stone, presented to over 200 powertrain executives and professionals representing worldwide automotive firms and suppliers. 

Mr. Stone’s presentation focused on “Marketing to the Consumer.” This track addressed what the consumer needs to take into consideration as technology advances to meet new requirements as the world energy requirements demand new and costly powertrains.  His emphasis concentrated on “Establishing the Value Proposition.”  Since consumers are presented many options to chose from, Mr. Stone included examples of successful product launches that both dominate their markets and command higher profits, techniques used to allow value pricing, and attention-getting programs that provide the consumer with alternatives they are willing to pay for. 

About INTELLITRENDS Market Vision and Strategy Company

Marlene Stone founded Intellitrends LLC in 1989. Intellitrends, a Women Certified Business entity, is a full service market vision company providing market research products and services to clients including market intelligence data, customer and employee satisfaction measurement, WIN/LOSS reviews and innovation testing establishing benchmarks for best sales practices, market opportunity identification and customer relationship management initiatives.

Intellitrends guiding philosophy is that each research study commissioned should have actionable application; depth and insight to provide information that is both measurable and can be used for continuous refinement, improvement and competitive advantage.  For more visit: http://www.intellitrend.com.