How We Do It
No cookie cutter approaches here! Our methodologies are chosen based on 1.) Your information, goals and objectives, and 2.) How best and most efficiently to get that information. We often recommend a hybrid approach to thoroughly address all aspects of your intelligence needs.

Telephone
The ability to interview “voice to voice” with a qualified respondent is still one of the most insightful and valuable methodologies.  It provides an excellent vehicle to: 

• Get impressions of potential customers interested in product or services
• Measure the market potential for products/services within a geographic area
• Identify demographic profiles of customers vs. competitors’ customers
• Probe top of mind thoughts/words associated with brands, products and companies

Internet/On-line Surveys
Intellitrend's e-mail and web surveys are an excellent method to reach specific business or consumer groups; customers and non-customers.  We maintain reliable and qualified panels of millions of U.S. households, with the ability to select on any requirement you need including demographic profile, past purchase behaviors, use of services, product ownership, prospective use, etc.

• Compiled and completed in 3-4 day timeframes that allow any firm to keep pace of their market and trends
• Ensure reaching 100% qualified participants in their time
• Complete targeting geographically, socio-economically and demographically
• Incorporate pictures, ads, slogans, video-streaming, concept drawing, etc. for on-line viewing
  

Mail Surveys
This is a good method for surveying respondents that have strong interest in the subject matter or if data is collected on site.  Hard copy/direct mail surveys can:

• Address immediate issues
• Allow the participant to take the survey in their timeframe
• Allow for a longer survey
• Allow the participant to thoroughly “think” about their answers.
• Add comments at length.

Focus Groups
Intellitrends conducts hundreds of focus groups annually to understand how people make decisions about, and what factors influence their use of products or services. Focus groups are an ideal marketing research methodology to:

• Explore new product or service ideas by showing, demonstrating actual products or concepts.
• Test effectiveness of advertising, PR and marketing concepts, and materials
• Gain insights into purchasing decisions
• Reveal competitors' perceived strengths and weaknesses
• Understand and define an organization's brand image

Mystery Shops
On-location mystery shops can be observational, and/or interactive.  They provide immediate experiential feedback and are used to:

• Test customer service and operational service areas
• Observe how the product is shopped and competitively compared
• Document how the product is talked about and sold
• Analyze the alignment of marketing materials and POP displays relative to sales messages

Executive Interviews
Intellitrend's in-depth interviews and face-to-face interviews are a marketing research interviewing technique used in situations to:

• Survey business owners, high-level executives, community and business leaders, key opinion influencers, technicians, specialists
• Survey industry professionals about complex or highly sensitive topics
• Identify coming trends/issue areas from those individuals who specialize in, and often influence that industry.

Secondary Research Methods
Intellitrends uses on-line syndicated databases, subscription based resources, and a multitude of public forums extensively to:

• Access a deep pool of national data, such as the U.S. Census, U.S Housing, Financial data
• Track industry trends as reported by purchased reports, online reports, government reports.
• Understand the competitive landscape through media review
• Collect and plot statistics about a geographic area or market
• Validate and check qualitative and quantitative studies against other available syndicated or national data