How brands use an emotional context in marketing campaigns to make advertisements more engaging and more impactful.
Over the next decade nearly 3.5 million manufacturing jobs likely will need to be filled, and the skills gap is expected to result in 2 million of those jobs going unfilled. Although women constitute manufacturing’s largest pool of untapped talent in the U.S., they are underrepresented in nearly every American manufacturing sector, according to a study called “The Women In Manufacturing Gender Gap.” (The Manufacturing Institute, APICS, and Deloitte).
Late last year, Intellitrends on behalf of Plante Moran and Women in Manufacturing (WIM), surveyed more than 500 women in manufacturing and 350 young women entering the workforce to get their gauge of how well manufacturing companies are doing at attracting, retaining and advancing women to close this gap.
Read what they had to say…
One of the undeniable realities of the global economy is the growth of cities. The world’s major metropolitan centers are already witnessing crisis levels of traffic gridlock as well as growing environmental concerns. While Michigan maintains a global leadership position in the area of automobiles and personal mobility, several factors pose significant challenges to maintaining this spot at the top.
Intellitrends was commissioned by the Detroit-based technology giant, Compuware Corporation, to conduct a global study to measure and define the business impact of technology performance failures.